About Us

Our story

In 2018, creative minds and passionate hearts came together in Jalisco, Mexico, and Tequila Don Neron was born. With a vision to combine science with creativity, we set out to create a distinguished tequila that appeals to connoisseurs and consumers alike.


The magic of tequila can be traced to ancient history when the Aztecs believed the agave plant was a gift from the gods. While there are about 295 types of agave, only the Blue Weber Tequilana Agave can be used to create tequila. Tequila can only be produced in certain regions of Jalisco, Michoacán, Tamaulipas, Nayarit and Guanajuato.

Firmly planted in these roots and steeped in tradition, Don Neron embodies the legendary craft of tequila making while making its own mark in today's world.

The Blend

Our process starts with the highest quality Blue Weber agaves grown in the iron rich soil of Jalisco, Mexico.  Once harvested, we use the traditional process of “jimar” to meticulously cut the agave plants, leaving only the heart of the plant. Next, we cook the agaves for 72 hours and extract the juices.

Our expert Tequila Masters are the hallmark of Don Neron. They carefully ferment the proprietary blend in white oak barrels where the blend reaches its optimum maturity. The result: superior body, aroma, color, texture, and flavor — aged to perfection.